Quit Coach

What is QuitCoach?

QuitCoach provides you with a personalised quitting plan. It creates this plan based on your responses to questions about your motivation, confidence and past attempts. It is designed to provide useful advice wherever you are on your quitting journey.

QuitCoach is free, and has helped thousands to achieve their goal of becoming a nonsmoker. Research shows it increases your chances of quitting.1

Quitting smoking is a process that can take time. QuitCoach works best if you return and review your situation when things have changed e.g. after you quit. QuitCoach then asks questions relevant to your current situation and will adjust your quitting plan to reflect the progress you have made. It can also help you to recover if things don’t go to plan.

If you would also like to receive regular reminders to keep on track, join Quit’s new SMS service, QuitTxt. QuitTxt works well in partnership with QuitCoach.

How QuitCoach Helps You

QuitCoach gives you advice to help you:

  • understand your addiction
  • know what to expect when you quit
  • have strategies to help you resist urges to smoke
  • know what tools are available to help you

Quitting is a process and QuitCoach can help you with all of the key challenges, such as:

  • making the decision to quit
  • setting a quit date and actually stopping
  • dealing with urges to smoke and nicotine withdrawal
  • dealing with situations where you used to smoke
  • starting to think and feel like a nonsmoker


  • Borland R, Balmford J, Swift E. Effects of Encouraging Rapid Implementation and/or Structured Planning of Quit Attempts on Smoking Cessation Outcomes: a Randomized Controlled Trial. Ann Behav Med. 2015 Oct;49(5):732-42.
  • Borland R, Balmford J, Benda P. Population-level effects of automated smoking cessation help programs: a randomized controlled trial. Addiction. 2013 Mar;108(3):618-28.
  • Borland R, Balmford J, Hunt D. The effectiveness of personally tailored computer-generated advice letters for smoking cessation. Addiction. 2004 Mar;99(3):369-77.